Customer Obsession
Always start with the customer and work backward. Understand and anticipate customer needs.
Ownership
Take responsibility for decisions and outcomes, even beyond your own job. Act on behalf of the company.
Invent and Simplify
Innovate and look for ways to simplify processes. Accept that innovation may involve taking risks.
Are Right, A Lot
Make good decisions with strong judgment and instincts. Be open to diverse perspectives to improve.
Learn and Be Curious
Always seek to learn and improve yourself. Stay curious about new possibilities.
Hire and Develop the Best
Recruit and mentor the best people. Help them grow and raise the performance bar.
Insist on the Highest Standards
Continuously strive for high standards. Deliver high-quality work and hold others to the same level.
Think Big
Dream big, set bold goals, and challenge conventional thinking to deliver results.
Bias for Action
Favor speed over perfection in decision-making and execution, even when uncertainty exists
Frugality
Do more with less. Constraints often inspire innovation and resourcefulness.
Earn Trust
Be honest, transparent, and respectful. Build trust through integrity and consistent performance.
Dive Deep
Stay detail-oriented and go beyond the surface to understand problems, even at granular levels.
Have Backbone; Disagree and Commit
Speak up when you disagree, but once a decision is made, fully commit to it.
Deliver Results
Focus on achieving high-quality outcomes in a timely manner. Don’t let setbacks derail progress.
Strive to be Earth’s Best Employer
Create a safe, inclusive, and positive work environment for everyone to thrive.
Success and Scale Bring Broad Responsibility
Recognize the impact of decisions on the world, acting ethically and with sustainability in mind.