Linus’s video link: https://youtu.be/mouSkcAltqM
Who when where why
Linus is a youtuber who’s the CEO of a Linus Media Group and his main channel has 15.4 mil subs (not accounting for all the side channels)
How to write good videos
- Don’t waste the viewers time
- Make the point as concisely as possible and maximize in clarity (why someone should care)
- Control the scope
- Make sure your point isn’t too broad
- Read it to yourself to see if you run out of breath and / or patience
- Load up the learning outcomes
- Layout the learnables for each section of the video, fast and furious at the beginning frontload (give most benefit) the beginning of the video for viewer retention
- Make it personal
- Why should the viewer care
- Either apply it to the viewer, myself, or someone relevant / significant
- Ask questions out loud and then answer them
- Effective storytelling technique
- Provide Context
- It’s not always obvious and you should provide reasons for why someone should care
- Remember who you’re talking
- Every video is a potential “gateway drug” (linus’s words) that pulls the viewer deeply into the hobby
- Don’t talk down to audience but also don’t assume pre-existing knowledge
- Plan for the payoff
- Know what the payoff would be
- Tell and show us how to feel
- 90% of youtube is reaction videos
- Don’t tell the audience what’s happening but rather show it
- Linus’s example: Don’t say “when I type in the info 5g goes to LTE” but do this instead “When I do this, what the heck! why is it showing LTE!?”
- Have Fun